Green The Style

The first ever “tree clause” in a book contract allows environmentally minded authors to symbolically replace the trees used in the printing of their works.

Harper & Row in San Francisco developed the clause at the request of Mickey Hart, drummer for the Grateful Dead music group, for his book, Drumming at the Edge of Magic. To research the book — a history of ancient musical and rhythmic customs — Hart traveled extensively and became concerned about the environment — rain forests in particular.

Hart approached Harper’s, asking if the publisher would be willing to plant as many trees as were felled to produce the paper for his book. Harper’s not only agreed, but also offered to double the number of trees.

The first printing of 50,000 copies of the book represented 45 tons of paper. Quick calculations revealed that 765 trees would meet their demise. With additional printings of the book, the ..

Source: tree-planting programs

Plenty of products these days claim to be environmentally friendly, recyclable or biodegradable. And the list of buzzwords for environmental marketing claims continues to grow.

But how many of these claims stretch the truth just to sell more product? By creating a set of regulations, Hubert Humphrey III says he hopes to stop what he calls green-collar crime.

Humphrey, Minnesota’s attorney general, has become a national leader in this quest for consistency and accuracy in the use of environmental claims. He currently heads a task force to address the situation with 10 other state attorneys general.

On behalf of all states, this task force prepared Green Report II, a 50-page list of recommendations on green marketing. The report has been submitted to the Federal Trade Commission (FTC) for consideration and distributed to the corporate world, as well.

“Green Report II goes a long way toward establishing guidelines for marketers,” Humphrey said. “Many companies are ..

Source: environmental marketing claims