Green The Style

Plenty of products these days claim to be environmentally friendly, recyclable or biodegradable. And the list of buzzwords for environmental marketing claims continues to grow.

But how many of these claims stretch the truth just to sell more product? By creating a set of regulations, Hubert Humphrey III says he hopes to stop what he calls green-collar crime.

Humphrey, Minnesota’s attorney general, has become a national leader in this quest for consistency and accuracy in the use of environmental claims. He currently heads a task force to address the situation with 10 other state attorneys general.

On behalf of all states, this task force prepared Green Report II, a 50-page list of recommendations on green marketing. The report has been submitted to the Federal Trade Commission (FTC) for consideration and distributed to the corporate world, as well.

“Green Report II goes a long way toward establishing guidelines for marketers,” Humphrey said. “Many companies are ..

Source: environmental marketing claims

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